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Producing commercials |
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2009-05-05 |
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From February 23rd to 27th, veteran French producer Jean-Marie Bénard organized a new workshop at EICAR entitled "Producing commercials". |
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For his workshop he brought to EICAR some of the industry’s top advertising professionals. Some of the guest speakers included:
Florence Gilardo who was a copywriter at various major advertising agencies (CLM/BBDO, Y&R, etc) and then became a screenwriter (Chili Con Carne).
Jacques de Cerf, creative director at a few major ad agencies, and his own Production Company, Unité 1. He has been producing commercials for more than thirty years.
Rodolphe Chabrier, one of the founders and a partner at Mac Guff Ligne, one of the worldwide leading special effects companies also had his say. Mac Guff works on all kinds of productions, but mainly features (99 F, Welcome, Largo Winch...)
To end up this seminar with a concrete interrelation of what had been developed during this 5-day seminar and the business reality, Jean-Marie organized a visit of Wanda Productions before an enthusiastic audience of students.
Wanda is one of the leading Production Companies in commercials, worldwide. It has won numerous awards at all the major advertising film festivals.
Thanks for sharing your knowledge and experience with our students, Jean-Marie.
| Producing commercials
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